Brunswick, the world’s largest recreational boat maker, showcased its latest innovations at CES, including the “Marina of the Future” featuring boats from brands like Boston Whaler and Sea Ray.
CEO David Foulkes unveiled two new electric outboard motors, part of the Avator line, designed for smaller to slightly larger boats. These motors, with higher power and more battery life, are a step towards transitioning core models to electric as technology evolves.
Despite challenges like higher prices and interest rates, Brunswick is adapting with incentives and subscription services to support buyers in the current market conditions.
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